Partner with another business or organisation that also services homeowners.

I don’t know about you but I cringe at the word “dentist”…and not just about the pain. It’s the cost!

But what if you too could make money from your dentist’s patients? 

Partnering with another business or organisation is a very smart way to expand your reach into another pool of homeowners and really dominate your local area. 

Sorry About the Toothache; Can I Sell Your House?

Dentists, plus many other businesses—takeaway stores, cafes, hairdressers, mechanics, doctors—have homeowners sitting, idly waiting.

While they’re waiting, give them something to read! Your not-only-about-real-estate newsletter with entertaining and light-hearted content, as well as helpful information for those who are thinking of selling is ideal.

Your Newsletter on Display

Grab a couple of A4 or DLE, clear plastic display stands from the stationery store. Fill them with a bunch of your full-colour, printed real estate newsletters and pop in to your favourite local business to ask permission to leave them on the front counter.

Magazines & Coffee to Make It Win-Win

Also take a recent magazine or two with an unapologetically large, half page sticker across the front: “With compliments of John Smith, your local real estate expert”. It’s a WIN-WIN for you and the other business – almost free advertising for you; free waiting room reading material for the business.

Oh, and consider taking muffins or coffee for the staff occasionally when you drop off your newsletter. Building strong relationships so people remember you (and refer you) is all about adding value without asking for anything in return.

Sponsor Advertising for a Non-Profit Organisation

Explore sponsoring a regular hand-out or mail out for a non-profit organisation e.g. tennis club, school, Rotary. Offer to make a donation or contribute to printing and postage costs if they include your newsletter with their regular, printed communications.

Explore a Joint Venture

Partner with another reputable, non-real estate business who also services homeowners e.g. property management company (in-house or independent), lawyer, home maintenance or cleaning company. Include their advertising flyer with your newsletter and ask them to promote you too.

Be Frequent & Consistent with Your Real Estate Marketing

Whatever distribution method you choose, stick at it. Advertising only works when it’s frequent and consistent. Be there every month, in the same, familiar, recognisable way.